What We Do
Marketing as a Force For Good
Force For Good helps companies, organizations and brands identify and activate their purpose, engage people, and drive growth.
Whether you’re well along the path of integrating purpose in your strategy and marketing, or just starting the journey, we can help you accelerate business performance.
Our Services
- Brand Development, Brand Values, Brand Identity and Brand Strategy aligned with Purpose
- Vision, Values, Mission and Strategic Plan alignment with Purpose
- Employee Branding and Engagement, Internal Branding and Communications
- Communications Strategy
- External Communications and PR
- ESG Communications Strategy
- Consumer and Market Research and Insights
- Innovation
- Creative Development, Campaign Development and Execution
- Website Development and Web Marketing
- Content Marketing – Video, Audio, Photography, Copywriting, across all media
- Digital Marketing – Online Presence, Reputation, SEO, Paid Search, Display, Programmatic, Connected TV
- Reputation Management
- Social Media Marketing
How We Work
We believe in the value of marketing and communication to advance the work of purpose-driven companies and organizations. To engage, educate, inform and inspire. To shift attitudes and behaviors. To grow companies and brands that can help change the world. For-profit and nonprofit, and always with a laser focus on delivering quantifiable results.
The old Four Ps of marketing – “Product, Price, Promotion, and Place” – are not enough. To engage people, drive growth and build brands, we use a proprietary approach built on our four elements of purpose-driven marketing.
Force for Good - Four Ps of Purpose Driven Marketing
Reimagined for today’s world. These foundational elements are interdependent and rely on one another to achieve sustaining impact and results.
People
Purpose
Promise
Performance
Our process engages with your key people – your employees, customers, investors, suppliers, community and other key stakeholders. Through a qualitative and data-driven approach, we understand and map their needs, wants and motivations to create a clear picture on which to build your unique strategy.
We will help you define or clarify your purpose to engage your people, differentiate your offering and drive growth. We will help you define what you stand for, and just as importantly, what you don’t stand for. What is authentic and true to your current vision, mission, strategy and culture? What is ownable in the market and distinct Vs. your competitors? We make sense of the myriad of input received from your stakeholders, to help you define a purpose that is ownable, engaging and a catalyst for sustainable growth.
We help you define your promise, brand positioning and proposition for your key stakeholders. The promise will integrate with your vision, mission and strategic plan. The promise will be central and integrated within your employee, customer and external brand, and the core message for marketing campaigns and internal as well as external communications. A core part of the promise is storytelling, developing a narrative that brings to life your unique offering and engaging the people and audiences that matter.
We work with your team to define the objectives and metrics for success across the different stakeholders and audiences important to your organization. We collaborate to develop the activation and marketing communication strategies to achieve these objectives, including creative and campaign development, and operational marketing plans. The full scope of campaigns is specific to each client, and the range of our services can be found higher up this page. We will test and refine materials to optimize, and ensure alignment with People, Purpose and Promise. As campaigns and material is put into the market, we work with your team to track results against the defined objectives and metrics.
We advocate for “hard” output metrics that lead to tangible business growth, such as revenue, share, engagement, hiring, retention. Input metrics or so-called “vanity” measures, such as clicks, views, impressions are valuable leading indicators, but should not be the ultimate mark of success.
People
Our process engages with your key people – your employees, customers, investors, suppliers, community and other key stakeholders. Through a qualitative and data-driven approach, we understand and map their needs, wants and motivations to create a clear picture on which to build your unique strategy.
Purpose
We will help you define or clarify your purpose to engage your people, differentiate your offering and drive growth. We will help you define what you stand for, and just as importantly, what you don’t stand for. What is authentic and true to your current vision, mission, strategy and culture? What is ownable in the market and distinct Vs. your competitors? We make sense of the myriad of input received from your stakeholders, to help you define a purpose that is ownable, engaging and a catalyst for sustainable growth.
Promise
We help you define your promise, brand positioning and proposition for your key stakeholders. The promise will integrate with your vision, mission and strategic plan. The promise will be central and integrated within your employee, customer and external brand, and the core message for marketing campaigns and internal as well as external communications. A core part of the promise is storytelling, developing a narrative that brings to life your unique offering and engaging the people and audiences that matter.
Performance
We work with your team to define the objectives and metrics for success across the different stakeholders and audiences important to your organization. We collaborate to develop the activation and marketing communication strategies to achieve these objectives, including creative and campaign development, and operational marketing plans. The full scope of campaigns is specific to each client, and the range of our services can be found higher up this page. We will test and refine materials to optimize, and ensure alignment with People, Purpose and Promise. As campaigns and material is put into the market, we work with your team to track results against the defined objectives and metrics.
We advocate for “hard” output metrics that lead to tangible business growth, such as revenue, share, engagement, hiring, retention. Input metrics or so-called “vanity” measures, such as clicks, views, impressions are valuable leading indicators, but should not be the ultimate mark of success.