Our Approach
We believe in the value of marketing and communication to advance the work of purpose-driven companies and organizations. To engage, educate, inform and inspire. To shift attitudes and behaviors. To grow companies and brands that can help change the world. For-profit and nonprofit, and always with a laser focus on delivering quantifiable results.
Team
Rob Borland
Jim Kellen
Rob is a Chief Marketing Officer and CEO with experience in building brands and driving growth in consumer products, beverage, health care, technology and sports categories. He has a thirty-year track record in brand building, marketing, PR, communications and innovation across the US, UK, Europe and Asia.
He is a specialist in developing insight-driven marketing and innovation strategies built around brand purpose, and generating commercial results through rigorous 360-degree execution.
Combining the art and science of marketing, he is a data-driven marketing specialist with experience in integrating online and offline results to measure and grow ROI, utilizing data analytics to drive revenue and optimize marketing performance.
Jim is strategic marketing leader with 25 years of domestic and international experience driving results, building brands, developing teams and leading organizational change.
He specializes in developing and optimizing brand strategy driven through consumer insights and data. For our clients, Jim identifies the open space in the market that best aligns our clients’ brands with both existing and new consumers. He has worked both client and agency side with a myriad of businesses such as Beaver Creek, Vail, Coors Light, Robert W. Baird, E&J Gallo and CBS.
Jim is Managing Partner of Create Open Space, a strategic marketing, creative and branding agency, and partner to Force For Good.
Force for Good partners with Create Open Space to generate purpose-driven marketing strategies that engage people and drive growth. Click here to learn more about Create Open Space.